Award-winning data specialist, Insight Data, is celebrating its 15th anniversary this year, marking a key milestone for the company.
Introduced to the industry in 2007, Insight Data was the first market research company dedicated to collecting in-depth information about the window, door and conservatory sectors.
Always keen to adapt and evolve the product to meet increasing demand, Insight Data’s Salestracker system has come a long way throughout the years.
In 2011, just four years after launching, the Insight Data team transformed the Salestracker software into the worlds-first fully functioning CRM, providing up-to-date industry data live and in real-time.
Andrew Scott, founder and managing director of Insight Data, said: “Our system was a real revolution that dramatically changed suppliers’ sales and marketing strategies.
“For the first time in the industry’s history, data was updated automatically – offering customers unrivalled market intelligence.”
Over the last 15 years, Salestracker has continued to grow and evolve. Today it’s used by over 700 companies, including major systems companies, fabricators, and component suppliers. All of which use the data to create highly targeted campaigns for prospective customers, helping to save time and money with their marketing activity.
As a fully integrated sales and marketing platform, Salestracker also features a built-in CRM that includes additional capabilities like credit profiling, email marketing, Google map integration and document storage.
“With the current uncertainty of the market it’s more important than ever we provide the most relevant business data to our clients,” adds Andrew.
“We’re still as passionate as we were 15 years ago to supply the best market intelligence and that’s why our in-house research team makes 20,000 calls a month. Using their insight, we can enhance the data we offer so it’s the most reliable and accurate information on the industry.”
To find out more information on how Insight Data can help to pinpoint your ideal customers, visit: https://www.insightdata.co.uk/salestracker/