Industry software specialist appoints Purplex

Windowlink, creators of some of the most widely used pricing and selling software solutions for the glazing sector, has partnered with leading full-service marketing agency Purplex as part of a strategy to strengthen its position in the industry.  

The leading software supplier, which was established in 1985, has made significant improvements to its product portfolio in recent years and managing director Mark Dudley decided now was the ideal time to appoint Purplex and step up the company’s marketing activity.

- Advertisement -

Mark comments: “Vector is our solution for conservatory, glazed extension, and garden room  companies and Focus covers windows and doors, and our team is constantly striving to make the programmes more streamlined and user-friendly for fabricators and installers.

“We’ve made significant development strides over the past few years – including recently adding a new animation functionality – and Purplex will play a vital part in how we communicate this message to the market.”

Purplex will be handling Windowlink’s PR activity, managing LinkedIn, Twitter, and Facebook as well as implementing highly targeted direct marketing campaigns using the most reliable and up-to-date prospect data – a strategy that Purplex CEO Andrew Scott believes will yield excellent results.

Andrew comments: “Windowlink’s software is used by hundreds of fabricators and installers but there’s still plenty of scope to grow market share. Our strategy has been carefully designed to raise awareness, strengthen the brand, and generate enquiries. We look forward to working with Mark and the team to help Windowlink achieve their sales targets.”

Since it was founded in 2004, Purplex has worked with more than 150 customers spread across the fenestration, construction, and building products sectors to build strong, sustainable businesses across the UK and Europe.

For more information about Purplex and how the team can support your marketing strategy, visit: https://www.purplexmarketing.com/