A well-known figure in the fenestration industry has teamed up with Purplex, the leading full-service marketing agency, to help his trade fabrication business grow market share.
Gary Morton, who is the founder and chairman of GM Fundraising, an organisation that has raised £millions for child-based hospices charities, recently appointed Purplex to manage the PR and marketing strategy for his two trade fabrication businesses – Central RPL and Central ASL.
Gary comments on the partnership: “Central has invested heavily in product development, its people and customer support portal over the last few years, and we needed a marketing partner that could get this message out into the installer sector and take the business to the next level.
“With their proven track record in the glazing industry and vast marketing resources, Purplex were the obvious choice. Their MD Andrew Scott has successfully run several companies in the glazing industry, so tapping into his wealth of knowledge is extremely valuable, and the wider team are all highly experienced and a pleasure to deal with. I look forward to a bright future together.”
Central’s sales director, Martyn Elwell, commented: “We were attracted to the fact that Purplex could offer all the services we need in-house, so there was no need to juggle between multiple agencies. We’ve agreed on a comprehensive multi-channel strategy that will enable us to engage with installers online and offline, and I’m really looking forward to getting started.”
Established in 1982 and led by a management team with over a century’s combined experience, Central RPL is one of the largest PVCu fabricators in the Midlands. They fabricate Optima, the high-performance window system from Profile 22, and a standout product is Lineal, the PVCu flush sash that’s available with a heritage weld.
Central ASL meanwhile provides the full range of AluK products, alongside a commercial range from Seniors and Reynaers, backed by strong technical support, enabling installers to take on complex aluminium projects.
Purplex MD Andrew Scott commented: “Gary and I have known each other for many years, and I’m delighted to be working with him on a more strategic level. We’re looking forward to shining a light on all the extra services Central provide for their customers and helping the business grow.”
Purplex Marketing was founded in 2004 by Andrew Scott, one of Britain’s leading marketing experts. Andrew has acquired, built, and sold several successful businesses in the industry, including manufacturers, distributors, and retail businesses. Since its establishment, Purplex has grown by at least 34% every year and now boasts a large clientele of customers located throughout the UK and Europe. For more information, visit www.purplexmarketing.com or call 01934 808132.