The hup! One Hundred

Around 100 attendees recently enjoyed an open day devoted to the hup! building system from Ultraframe at the National Self Build & Renovation Centre in Swindon. The event was packed out with a record number of attendees, all eager to learn more about the better way to build.

Commenting about the success of the recent event, Ultraframe Marketing Director, Alex Hewitt, said: “Ever since we launched the hup! system we’ve had a fantastic response to our open days and training events, but this was our best attended yet with around 100 builders and installers joining us on the day. It was fantastic to share our news about hup! with them and hear positive feedback about how the system will change the way they build.”

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Attendees were trained on all aspects of hup! – what it is, surveying, installation, sales tools, and an explanation of how simple Building Regulations are when using the system. A sample of the system was available for attendees to get hands on with building a hup! wall and corner column and fitting the ventilation trim. The full range of 14 brick mesh shades was also on display for visitors to see – the brick mesh is just one of the external finish options for hup!, with others including render and cedar cladding.

Along with the technical training, attendees were able to hear from members of the Ultraframe Marketing Team about the huge amount of marketing tools that are available and coming soon to support them in selling the system. These include a comprehensive digital toolbox that will allow hup! users to position themselves and the hup! brand as the ideal choice for an extension, conservatory, or conservatory transformation.

To find out more about hup! visit

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