Shelforce manager talks to sixth formers about glazing industry

The Business Manager of a Birmingham window and door manufacturer provided local sixth form students with a snapshot of the glazing industry.

Howard Trotter of Shelforce was invited to give a half-hour inspirational talk to students at Highclare School in Erdington about Shelforce’s journey and the industry.

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Highclare students welcomed a number of inspirational speakers from all walks of life to deliver talks over enrichment fortnight and there is no more inspirational story than Shelforce.

The company, which specialises in providing high-quality PVCu and aluminium products to local authority building projects including Birmingham City Council, employs some of the city’s most vulnerable people with 75% of its workforce disabled.

The pupils learned about Shelforce’s rich history, which stretches all the way back to 1839, it’s inclusivity in the workplace, and how the company has turned its fortunes around in the last 10 years.

Howard said: “I was honoured to be asked to speak to sixth form students at Highclare School, particularly as we are a proud Erdington company, as these young people are the future.

“At Shelforce we have always encouraged young people and provided regular work experience placements for students from nearby schools and with a skills shortage challenge in our industry, it was a fantastic opportunity to tell them about what we do.”

Other talks during enrichment fortnight included financial support talks from Aston University, how to cope at university, work ethics, and medical careers.

A spokesperson for Highclare School said: All pupils enjoyed what was an invaluable fortnight and have developed some hugely important skills to prepare them for life after Highclare.

“We’d like to thank Howard and Shelforce for taking the time out to get involved; it was great to hear about such an inspirational company that’s on our doorstep and learn more about what is a huge industry.”

To find out more, call Shelforce on 0121 603 5262 or visit

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