SEH BAC signs landmark agreement with Purplex

One of the UK’s leading home improvement companies, SEH BAC, has signed a 5-year partnership agreement with Purplex, the glazing industry marketing agency.

The deal, thought to be the industry’s biggest ever marketing agreement, will see Purplex manage the marketing strategy for SEH BAC across all channels, from digital to PR, radio and TV.

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SEH BAC is the retail window and conservatory company within One Group Construction, the £150m turnover building and engineering group, with an HQ in Ipswich and 13 showrooms across the South East.

Peter Wheeler, MD of SEH BAC commented: “We have worked with Andrew and the Purplex team for a number of years and they know the market better than anyone. As we embark on a new, ambitious 5-year growth plan it was important to have Purplex on the team, and signing a 5-year marketing deal shows real commitment on both sides.”

Purplex was formed in 2004 by Andrew Scott, the well-known industry veteran and marketeer who has acquired, built and sold several window companies. The award-winning agency works with some of the most successful brands across retail, trade and commercial sectors.

Discussing the new 5-year deal, Andrew said: “SEH BAC has a heritage dating back decades and we want to build on this story with a brand that consumers trust. As the industry consolidates there will be many opportunities ahead, and the companies with the strongest brands will win. SEH BAC has a dynamic, ambitious management team who really understand the power of marketing.” 

As the industry recovers from Covid, Brexit and other challenges SEH BAC are already well-placed to scale-up and acquire market share, with a talented operational and sales team already in place.

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