Secured by Design – Hörmann Alone

As part of a creative campaign to promote the Secured by Design accreditation for their LPU42 and LPU67 sectional garage doors, the Hörmann team have jumped in front of the camera to create their latest block buster entitled Hörmann Alone – an eye-catching industry movie like no other.

Having undergone considerable make-up and styling, industry stalwarts Alex MacKay and Stuart Shaw star as ‘plumbers in a van’ in a tongue in cheek take on a popular series of American Christmas comedy films. Expert Alice, from the RollMatic T promotional film, provides our two hapless characters with sage advice on the benefits of Hörmann sectional garage doors with Secured by Design accreditation.

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An online SBD registration site has also been launched, which includes information on the scheme and a simple registration system.  To be valid Hörmann LPU42 and LPU67 automated garage doors must be:

  • Registered with Hörmann
  • Installed behind the opening
  • Combined with a Hörmann operator
  • Unmodified and not include any glazing options or external handles
  • Fitted after 01.05.2021

Marketing Manager at Hörmann UK, David O’Mara comments, “The Secured by Design accreditation for our sectional doors is important to both Hörmann and our dealers, so we were keen to come up with an innovative way to promote this.  Following on the success of our RollMatic T campaign video, a movie style promotion was the obvious way to go.

SBD provides homeowners greater peace of mind particularly with increasing numbers of people using their garages for storage, or for garages converted into leisure or living areas.”

Hörmann sectional doors have been developed to prevent and discourage criminal intrusion and vandalism, which has now been verified through independent testing.  The tests involved a prolonged brute force attack and are designed to demonstrate the strength and robust nature of the door.  Impressively, the Hörmann sectional doors passed in their standard format with no modifications or additions required and SBD applies to the full range of sizes available.

Doug Skins, at Secured by Design, said: “The Hörmann Alone movie is a really excellent and innovative way for Hörmann UK to emphasise the importance of security when it comes to garage doors, promote their Secured by Design accreditation, and highlight their range of SDB accredited garage doors”

To view the movie scan the QR code and to registered Hörmann SBD sectional doors visit https://hormannsecuredbydesign.splashthat.com/