Over a year since its re-launch, the Planitherm Network by Saint-Gobain Glass continues to impress customers, installers and fabricators alike.
Having recommended the benefits of Planitherm to their customers for a number of years, the team at Fareham-based installer Ideal Window Solutions have seen an improvement in customer knowledge thanks to the launch of the rejuvenated Planitherm Network in February 2018. The revitalised Network has helped ensure their salespeople and customers have the best knowledge possible.
The Planitherm Network is designed to help fabricators and installers to win more business by upselling to homeowners based on the comfort benefits of different types of Planitherm glass such as enhanced security, reduced overheating, noise reduction, energy efficiency and furniture fade protection.
The Planitherm range is now available in three options: Energy Standard for maximum energy efficiency; Comfort, which also offers enhanced security, noise reduction and furniture fade protection; and Comfort Plus for all these benefits plus solar control for sunny rooms. It’s all about using language that the consumer will understand so that they choose the right option for them. The three-option range simplifies the conversations yet highlights the fact that choosing the right type of glass will have a huge impact on the performance of your windows.
Trading since 1997, Ideal Window Solutions recognise the importance of marketing material that makes the relevant information clear and easy to understand for consumers.
Tracey Hill, sales manager at Ideal Window Solutions, says: “Consumers should be able to make a decision easily with advice that is practical and understandable. While a lot of installers are keen to push the benefits of products such as triple glazing, in my experience the Planitherm range is often a better option in a lot of cases. And because the Planitherm comfort range can provide up to a 63% improvement on thermal efficiency when compared to older-style double-glazing, it’s often the most cost-effective option too.”
“Not only are Planitherm marketing tools very clear for our salespeople, and most importantly our customers, to use but the team at Saint-Gobain have been fabulously supportive, and even came out to our showroom to talk us through the new marketing material. They consistently provide the kind of ongoing support that is really helpful to our business and staff.”
When a customer recently visited the Ideal Window Solutions showroom looking for a product that would reduce noise, Tracey was confident that the Planitherm Comfort option could be the answer to their problem. Catherine Green’s bedrooms had been rendered almost unusable due to a nearby road and, after being quoted over £11k to install triple glazing in just one window, she was beginning to despair.
Unwilling to accept what she was being promised by some of the companies she had approached, Catherine found Ideal Window Solutions’ shop in Chichester by chance. Following a conversation with Tracey, Catherine decided she could trust her advice and got the best solution for her needs.
Catherine explains: “The windows have now been replaced with Planitherm’s Comfort glass in three of the bedrooms of the house and they have significantly lessened traffic noise. I am happy with the product and the price was reasonable in the circumstances. I would definitely recommend the Planitherm product range to normal double glazing and would recommend Tracey Hill at Ideal Window Solutions.”
A key benefit of the Planitherm Network is the wealth of information on the website and access to sales and marketing tools to help fabricators and installers to start having different conversations with their customers and choose the right glass to meet their changing needs.
For more information, or to become a Planitherm Network Member, visit http://www.planitherm.com/planitherm-network-home/
For more information about Saint-Gobain Glass visit http://uk.saint-gobain-building-glass.com and the twitter account @Planitherm.
