Leads 2 Trade celebrates 15 years at the top

The UK’s leading provider of double-qualified sales leads to installers operating in the home improvement sector, Leads 2 Trade, is celebrating its 15th anniversary.

Having spotted a gap in the market that would provide red-hot double qualified leads for companies at a competitive price, Andy Royle, John Cohen, and Alan Gray used their contacts in the home improvement industry and built a series of websites that would capture consumer enquiries and created the now recognised ‘Trusted Local Supplier’ brand in November 2006.

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They then set about creating a national network of reputable home improvement companies that could offer consumers a free, no-obligation, quote before building a UK call centre where staff could immediately react to the web enquiries and qualify them before being sent out to their members.

In 2007 Leads 2 Trade moved from partnerships and commissions to a cost per lead model, before adding renewable energy products to its offering in 2010, with boiler replacement leads not far behind in 2012.

The company acquired the ‘Compare Companies’ brand in 2013 and, after celebrating 10 years in 2016, they moved to larger business premises just a year later and won highly commended at the Stockport business awards.

Then in 2018 the company acquired CloudGlaze, which included market leading online brands, ‘Double Glazing on the Web’ and ‘Conservatory Online Prices’, to complement its other consumer facing brand Trusted Local Suppliers.

The company has also introduced several exciting developments for members over the years, including pre-qualified hotkey telephone leads, a ‘no pitch no fee’ confirmed, pre-arranged appointment lead service, and its latest innovation the L2Tapp, which was launched this year.

Andy Royle, co-founder and Managing Director, said: “Reaching our 15-year anniversary is a terrific milestone and our longevity is testament to our dedication to continue supporting our members and supplying them with the very best leads.

“What has been instrumental in staying at the top has been our ability to adapt our offering to our members needs, not only what they want from a lead but how they want that lead delivered while keeping the comparison service the consumer wants.”

Leads 2 Trade hit the half a million leads generated mark by 2014 and then hit the 1m milestone by 2017. The company continued to generate thousands of leads and support clients throughout lockdown and the pandemic in 2020 and hit the 2m lead mark this year, with 65% of all leads now being supplied to their clients as confirmed appointments.

“It’s been a fantastic 15 years for us, and our members, and to hit the 2m lead mark in our 15th year has been perfect,” added Andy. “We have everything in place to continue to provide national, regional and smaller installers with all the leads they need to grow their businesses in the future.”

For more information on joining Leads 2 Trade’s Trusted Local Supplier Network, telephone 0800 124 4308 or visit https://leads2trade.co.uk.