There are less than 24 hours to go to sign up for a glazing industry webinar hosted by Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit.

And installers, fabricators and component suppliers throughout the supply-chain are being urged not to miss it.

- Advertisement -

The 30-minute ‘Marketing in Uncertain Times’ webinar takes place on Wednesday, 15th April and scores of business owners from across the industry have already signed up.

Andrew said: “It has been an incredibly tough couple of weeks for companies large and small, but as an industry we have always faced challenges head on so it’s no surprise that there has been so much interest.”

The webinar will be packed with strategies and advice and will tackle head-on some of the worries facing the industry right now. It will be followed by an audience Q&A.

“Over the last 30 years, I’ve worked with and advised hundreds of companies in our industry during good times and bad times,” said Andrew.

“At the last Glazing Summit Conference, I shared my strategies to help companies grow fast as the market picks up, but the coronavirus crisis changes everything.

“The situation will have a significant economic impact on our industry and many businesses will see a sharp decline in revenue, particularly with certain products.

“However, there will also be new opportunities and those companies who pivot their business and marketing strategy now could come out winners as the crisis subsides.”

Some of the topics discussed during the webinar will include:

  • What marketing messages should your business put out during a crisis?
  • Why is it vital to stay visible to customers and potential customers?
  • What products are going to sell well after the crisis – and which ones will tank
  • How to build a sales pipeline so your business can hit the ground running
  • The 5 marketing strategies that will be most effective as the ‘recovery’ starts
  • How to pivot your business quickly to acquire market share

Andrew will also share his views on how the industry could change after the crisis, and how companies are likely to adapt.

New to webinars?

For those unfamiliar with webinars, it is essentially an online seminar. Users simply log-in at the appropriate time and watch the speaker. There is also an opportunity to type questions that the speaker may answer at the end of the webinar.

How to register

Places on the webinar are strictly limited, so book your free place now at