VEKA UK has designed and built an entirely new website with its customers at heart.
Marketing Director Dawn Stockell says: “It may well say VEKA in the URL, but this site really belongs to customers (both internal and external, existing and potential). Using visitor data from our old site and drawing from digital best practice learnings; we developed a site that is easy to navigate, supports an array of visitor types and is able to answer their questions and provide all relevant information.
“Recognised as a knowledgeable, trusted and reliable brand in the industry, we wanted to ensure the new site reflected this properly, providing clear information in the most straightforward way. In an increasingly digital age, we want visitors to have clear and easy access to everything they require when they need it most, even outside office hours.
“We’ve simplified the access to VEKA documentation, brochures and technical downloads by adding an intuitive filter functionality so they are readily available to anyone that needs them, rather than being ‘tucked away’ in a ‘customers only’ area. We know that hardworking fabricators and specifiers don’t keep a ‘9 to 5’ day, so our website gives 24 hour access to all the relevant resources, presented in such a way that they can be downloaded and used immediately with absolute confidence.
“For the new site, we also created a dedicated downloads area – with a free text search facility and simple-to-use filters – which means it takes just moments to access the information you need. Thanks to the simple navigation, the customer journey through the site is now much more direct, making it clear for individuals from all industry sectors to know exactly where to go.
“One of the more innovative aspects of the new design is the intuitive dashboard area. Registering for the site allows you to personalise your dashboard by saving your favourite documents for quick access, as well as selecting your brand and product preferences for suggested items.
“When signed in, your dashboard will then automatically display your recent downloads and send notifications when a document you’ve saved has since been updated. This means you’ll never miss an update!
“In this area you’ll also find the direct contact details of your BDM, as well as receiving personalised messages from them here, so you’ll know when they’re visiting or even when they’re away on holiday.
“Everything on the new site has been created with our customers in mind, including the new homeowner area. The brand-building section gives consumers a better understanding about who and what VEKA UK ‘is’, so they are aware of product brands VEKA, Halo and Imagine’s countless benefits when it comes to choosing an installer and investing in home improvements.
“Our products represent the quality and innovation you would expect from a world leader, so we’ve ensured our new website does too.
“VEKA UK has a strong digital focus, staying ahead of the curve so our customers can do the same. This is the second of two purposeful websites we’ve built in the last six months (this new VEKA UK site follows the success of the new Independent Network site) and we’re delighted with the results.
“I think the digital team deserve to be very proud of themselves. I’m looking forward to hearing what customers say about the new site and seeing how it helps them streamline everyday tasks.”
Take a look around at www.veka.co.uk