An installer is reaping the benefits of Customade Group’s new digital marketing package, having generated dozens of qualified customer leads and achieved an astonishing return on investment of 1420%.

Glasgow-based Right Choice Homes was one of the UK’s first installers to buy-in to Customade’s tailored programme, which was launched at the FIT Show last May. In the first two months, it transformed Right Choice Homes’ digital presence and helped the firm to achieve a very healthy return on a modest investment.

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Barrie Knox, owner of Right Choice Homes, explains: “We’d been using traditional methods, like local press advertising and door to door leafleting to promote our business throughout Scotland, but we knew that we really needed to boost our online presence to win more customers. We’re not digital experts though and needed some technical support to get things moving.

“Naturally, we were very interested to hear about the new package from Customade that promised to bring all the technology and know-how we needed to enhance our image, reach new prospects and deliver those all-important leads. We decided to invest in it almost immediately and we are so pleased that we did – within weeks we were generating leads and converting a very high proportion of them into profitable work.”

Customade Group’s specialist team carried out a full ‘digital fitness’ audit and developed a bespoke package to quickly achieve measurable results for Right Choice. This included website optimisation, web analytics and a targeted advertising campaign to capture new customers via social media. Right Choice also invested in Customade’s Quote-To-Win app – an easy to use app that has been designed to help convert quotes to sales 24/7.

“The Quote-To-Win app has really delivered for us,” says Barrie. “It puts all our leads and quotes in one place and helps us organise and follow them up quickly and efficiently. The app is so easy to use because it does all the hard work behind the scenes and we can use it anywhere and at any time of day.

“Getting leads in and then converting them is a challenge for any installer, but we’ve overcome this hurdle with the new app and a greater online presence. In the first two months, our lead campaign netted more than £20,000 worth of business from a very modest investment – we’re very pleased with the results so far.”

Right Choice Homes was one of the first installers in the UK to invest in the industry-leading digital programme from Customade. The end to end package improves installers’ online presence and drives leads to help them work productively and achieve growth in a rapidly changing market. With less time needed to administer quotes and leads, installers have more time to convert them and concentrate on profitable business.

To find out more about Customade Group and its managed business support package, call 01453 707272 or visit

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