hup! Sales Support Continues to Grow

Ultraframe has announced the launch of a new digital toolbox packed with hardworking digital tools for its revolutionary hup! building system. The package, which is available via the company’s Cuckoo online marketing support centre, includes digital samples, a configurator, and web page templates – all to aid installers and builders with selling hup!.

Explaining more about the hup! digital toolbox, Ultraframe Marketing Director, Alex Hewitt, said: “We’re thrilled to announce the launch of our hup! digital toolbox packed with the latest additions to our ever-growing hup! support package. We understand that because the system is something so new and so different to bricks and mortar, homeowners are likely to have lots of questions about how the system works and the benefits that it will provide in terms of speed, less mess and energy efficiency. By using the various items in our hup! toolbox, installers can not only educate potential customers, but also present and position themselves as a hup! builder in a highly professional way. We hope that the digital samples, configurator, and web page templates will make it easy for homeowners to understand the high level of technology and engineering in every component and to give them confidence in choosing hup! for their conservatory, extension, or conservatory transformation.”

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The new digital samples platform is available free of charge to hup! users to use as a sales tool in the home, or for integration onto hup! users’ own websites or showroom displays to help explain the technical details of the system to homeowners. Those viewing the digital samples either online or on digital showroom displays will be able to explore technical cut-through details of various aspects of the system, including the hup! walls and the Glass, Flat, or Tiled roofs. On each digital sample viewers will then be able to focus on hotspots to read more about detailed components and watch explainer videos that provide more information about each element of the hup! building system.

The hup! configurator is another free-of-charge digital tool for hup! users. The configurator can be added to a website to allow homeowners to visualise their dream hup! in a simple to use platform that is designed to inspire and educate homeowners about the many possibilities of the system. Configurator users will first select a room set based on what they have in mind for their own hup! space – choosing from a playroom, dining room, living room, or blank canvas. Next, users will choose the overall style of their hup! from a selection of styles such as contemporary orangery, glazed extension, traditional extension, and traditional orangery. Next comes the choice of roof style and finally, the exterior wall finish, with choices ranging from the new hup! brick mesh, which delivers an authentic brick look and feel, through to render, cement board, brick slips and timber. Simple-to-add hup! web pages are also available to complement the configurator and easily create a full hup! section within an installer or builder’s website.

Concluding, Alex said: “The feedback from those who have experienced hup! so far has been fantastic. Both homeowners and builders have been astounded at how quickly the system can be built and how warm it is – even before heating is installed!

hup! is already starting to revolutionise our market and really have a positive impact on the business models of those who are adopting the system.”

In addition to the vast package of digital sales tools, hup! users can also access physical hup! samples through Cuckoo, including pull-up banners, Brick Mesh samples cases, build-up samples, corner columns and the hup! cable management panel.

To find out more about the hup! building system and the wealth of support available to sell it, visit