Trade fabricator Genius PVC Trade Frames was founded by industry stalwarts Peter Dyson and David Eagle in 2019. Their hardware partner of choice from the start has been Total Hardware – and it’s a choice both Peter and David are delighted with. Peter commented: “Genius was set up to provide high quality products to our customers so our choice of hardware partner was crucial. We’d worked with Total Hardware in previous businesses so knew from experience what they had to offer. We had no hesitation in partnering with them when we set up Genius.”
Peter highlights several benefits of working with Total Hardware. “They have an impressive breadth and depth of hardware ranges, as well as the quality our customer demographic needs.” Genius purchases Yale doorlocks and shootbolts from Total Hardware as well as Total’s Quantum range of premium hardware.
Total’s robust stock levels and next day delivery service also offer benefits. Peter comments: “It’s an offer that is able to support a proactive and ambitious trade business like ours, and it’s proving invaluable as we target growth.”
Genius, a national supplier of windows and doors, has adopted an ambitious growth strategy and plans to reach 2,500 frames per week in just a matter of years. Its key points of differentiation are quality, product design and outstanding customer service credentials – an offer that is proving extremely popular. The company has recently taken occupancy of a third 9,000 sq ft manufacturing facility at its headquarters in Norwich to help it keep pace with demand.
Peter comments: “Total Hardware has invested heavily in its business to strengthen its offer, even in the face of supply chain uncertainty. It’s a proactive approach that echoes our own and it’s resulted in an extremely strong partnership.”
He concludes: “We have a great relationship with all the Total Hardware team and we work very much in partnership with them. They certainly add value to our business.”