GAINING A ‘DISTINCTION’ IN GLASS SALES

The in-house glass facility at Barnsley’s Distinction Doors is continually proving to be one of their greatest assets as it supports an enviable track record of ‘on time in full’ service. With sales notably higher than this time last year, the UK’s leading door manufacturer feels confident that they are doing all the right things to remain favourable.

Distinction’s extensive decorative glass selection enables the customisation of over 350 door styles, some of which can be visualised by customers before purchase using the company’s online door-designer software.

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According to Sales Manager Andy Grogan, one of the most distinguishing features of the glass range is that the glass is both laminated and triple glazed:

“In particular, our decorative panel is encapsulated between two panes of glass as opposed to appearing on the outside of the pane. This makes it easy to maintain both functionally and technically, less prone to damage and much simpler to clean. It is efficiencies such as these which make the product even more desirable to potential buyers and can be the final tip of the balance that prompts them to purchase from us.”

Notorious for high quality, Distinction offers an elegantly crafted glass style to suit every home; the majority of which are named after some of the most beautiful places in the world. Italian ‘Trieste’, ‘Scotia’ – named after the Scotia Sea – and ‘Andorra’ are all examples of how every inch of the marketing process synchronises the transparent essence of glass with the beauty of the outdoors.

The glass is, of course, just one component of a composite door. Amid the production chain of panels, paint and glass, it is essential all orders carry effective labelling to help maintain the OTIF levels that Distinction customers expect, as Sales and Marketing Director Chantel Roach explains:

“Our products always arrive clearly labelled with each item displaying customer information, an order number and a clear description of what’s inside. Individually wrapped in cardboard and acetate wrap, they have the greatest protection to ensure we can maintain a supply to our customers that is on time and not delayed due to breakages.”

Chantel adds: “We also hold our full glass range in stock at all times, ensuring we are always able to supply the steadily growing demand for Distinction glass.”

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