Northern Building Plastics Ltd (NBP), is a fast-growing independent stockist of maintenance-free PVC building materials covering England and Wales through two large supercentres in Leeds and Bolton. NBP has been a Freefoam supplier for over seven years, and has recently noticed a significant change in customer buying patterns, with a marked increase in sales of Freefoam’s coloured products.
NBP Marketing Manager, Martin King comments: “We’re seeing our customers’ clients invest more in their homes and take advantage of a wider range of products. Ten or more years ago most people just had white windows, but customers are moving away from the traditional and there’s been a big rise in the popularity of solid colours and premium foils. Anthracite and Dark Grey have proved very popular, while Chartwell Green and cream foils have also gone down well.” NBP also offers a bespoke service that sprays Freefoam products in any RAL colour, offering customers a full suite of matching products.
Freefoam is a leading manufacturer of PVC-U and PVC-UE building products for roofline and rainwater applications with a range of 16 attractive colours for soffits and fascia and six colour options for rainwater guttering and downpipes. A comprehensive support package for independent stockist partners helps them build their business. The package includes a range of marketing materials to help them and their installer customers boost sales.
For NBP, Freefoam’s values mirror its own commitment to unbeatable customer service. “We use Freefoam as they offer good quality products and their support to independent companies is unrivalled – definitely a five-star service! Other manufacturers are stockists as well as suppliers, so they don’t have the same commitment to supporting independent businesses,” explains Martin.
“One of our USPs is that we offer the ‘personal touch’. We carry large amounts of stock, offering our customers more choice than our competitors and our knowledgeable sales and trade counter staff are all on hand to provide advice. Our range of roofline stock is probably one of the most comprehensive in the country. So, our customers know we will always have what they require on the shelf. We also have a fleet of 20 vehicles (and growing) ready to deliver materials across the UK, including same-day delivery if needed.
“We pride ourselves on offering a premium service and high quality products, which is why Freefoam is such a good fit for our business.”