Freefoam Building Products has released guidelines for PVC installers on how to get ahead with all things digital. As a consequence of the recent pandemic homeowners are spending more time at home and inevitably more time online, so having a visible online presence has never been more important. Freefoam have produced an Installer Digital Toolkit document with five easy ways for all home improvement companies to improve their digital footprint.
Created with busy installers in mind the document covers a wide range of quick and easy social media and online tips. It explains how to set up a business Facebook page, an essential and not to be confused with a personal Facebook page. It also covers how to create and use photo albums in Facebook to showcase work, explains the benefits of posting Instagram stories and ideas of what to post, and how to harness the power of Google to set up a Google Business Page. Finally the guide highlights how cladding is becoming a very popular search term online and encourages installation companies to promote cladding and cladding products on their own websites to capitalise on this interest.
The document will be emailed directly to all installers, be included in newsletters and available to download from freefoam.com. Freefoam will also be posting a series of short informative animations on social media over the next few months to illustrate all parts of the guide.
Louise Sanderson, UK Marketing Manager explained “We want to make sure our Registered Installers have all the help they need, and giving them practical, easy to follow tools like this new document means they can feel confident about making the most of their social media accounts and website.”
The Registered Installer Scheme is part of Freefoam’s comprehensive support package for all home improvement companies. Support on offer goes beyond great products and guarantees to help customers grow, with a comprehensive range of marketing packages, Point of Sale, consumer focused brochures and samples to help installers sell more and build their own brand. Freefoam registered installers also benefit from consumer-facing websites myfascia.co.uk and mycladding.com which generate quality pre-qualified leads sent direct to registered installers.