Award-winning industry data specialists Insight Data explain why email marketing is more important than ever – and why it should be an integral part of your marketing budget.
In the ever-changing marketing landscape, one thing has never changed in the last decade – the value of email marketing.
Email marketing generates the highest ROI for marketers thanks to the need to do more with less, and it’s the best way to connect with an audience while staying on budget.
It has become even more important since the coronavirus pandemic, taking centre stage as the perfect way for companies to communicate with their customers.
And it’s no wonder, with the latest reported number of email users exceeding 4.1 billion – over 50% of the world’s population.
Email marketing has become the most powerful way of generating new business, maintaining existing customer relations, and building awareness. It has a larger reach and gets delivered directly to the inbox of key decision makers, bypassing the traditional ‘gate keeper’.
And with more and more people accessing email on their mobile phone, it’s more effective than ever before.
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalised way and increase sales at an affordable cost.
And customers want information that’s useful to them., so marketing messages relevant to their specific needs will mean they are more likely to engage with your content.
Jade Greenhow, Insight Data’s Operations Director, commented: “Email marketing provides you with the chance to cut through the noise and interact with customers or prospects easily to result in a targeted and measurable outcome.
“At Insight Data we have we have the largest and most accurate list of email contacts with the highest number of ‘direct’ email addresses in the construction and glazing industry, and have developed STEM, our powerful email marketing platform which incorporates inbox testing, spam scoring, tracking and reporting.
“Working closely with ISP providers to maintain ‘good reputation’ means higher email delivery rates (typically 98%) and better response. And with our combination of premium data, advanced technology and email marketing expertise can result in 400% better results than other email marketing solutions.
With access to just 13,902 fenestration email contacts, 22,365 local builders and 7,812 merchants, 9,777 Architecture practices, and 1,275 construction companies – Insight Data offers immediate unlocking of your email marketing potential. For more information, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk.
