Jade Greenhow, Operations Director of Insight Data discusses, why financial data is an essential part of their Salestracker software – and why companies must use it to be more secure on the businesses they deal with.
While there has been high demand for home improvements during the last 12 months, it hasn’t been all positive for the glazing industry.
A supply chain crisis and the floodgates opening to an under-prepared industry has provided unprecedented challenges.
The casualties have mounted up, with companies going into liquidation or dissolving, while others have been forced to restructure or close sites. And it hasn’t been just small companies; the ‘big boys’ haven’t been immune either, showing the negative side of what has been a hugely testing year.
Despite this, many companies are still not monitoring their customers financial position, while sales and marketing departments are busy spending time and money chasing new customers only to discover poor credit ratings.
Don’t risk it
With so much economic uncertainty at the moment, combined with further consolidation and an increase in mergers and acquisitions across the industry, it is more important than ever that companies use financial data to make informed decisions.
Being able to see those companies who could put your business at risk is invaluable and will allow companies to replace credit risk customers with carefully targeted profitable customers and be more secure on the businesses you deal with.
With a live feed from a Credit Reference Agency, you’ll discover key financial data for most records on our Salestracker software, which has detailed information for over 60,000 companies across the construction industry, including almost 15,000 window, door and conservatory fabricators and installers.
Green for ‘Go’
Thanks to Salestracker users no longer need to go through the entire sales process before credit checking potential customers, instead having a financial snapshot of a prospect in real-time.
See the company registration number and date established, a credit score (0 to 100), turnover, and net worth. Our Insight Data ‘traffic light’ system of red, amber, and green, with green for a good credit score, will provide instant identification to allow users to make informed decisions.
Credit Manager, is powered by one of Europe’s leading Credit Reference Agencies which links to Salestracker and updates records every day, also flags up any County Court Judgements (CCJs).
While a monitoring feature allows users to flag certain company types – such as customers or prospects – and get an email alert if the credit rating changes.
The complete business tool
While Salestracker is designed to help companies target new customers across trade and commercial markets, it is a complete sales and marketing solution that can manage sales pipelines, customer relations, send email campaigns and constantly keep an eye on financials – both for customers and prospects.
A web-app version of Salestracker is available for mobile phones and tablets, enabling salespeople to use the system out on the road. It provides product and supplier data and all the key business and contact information that they need.
Companies that learn how to use data effectively can build their businesses more successfully while protecting themselves from potential risks and bad debt. Salestracker provides the window industry with the tool to do both.
Salestracker currently has over 700 users across the fenestration and building products industry. At its core is a database of businesses with detailed information that is updated live in real-time using seven different verification processes, including a team of telephone researchers making over 20,000 calls a month.
For more information contact Insight Data on 01934 808293 or visit www.insightdata.co.uk/