Direct Trade Windows sees record 12 months

Following a challenging period for the industry, leading trade supplier Direct Trade Windows has achieved a recent £2 million turnover, marking the past 12 months its most successful yet.

Director AJ Hassanali attributes the success to increased demand for premium products across the country, matched with the exceptional customer support the company offers.

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“Demand for home improvement products was at an ultimate high last year, with more and more homeowners wanting to transform their properties with high-end products,” he says.

“At Direct Trade Windows, we managed to meet that demand, successfully manufacturing and supplying installers with high-quality windows and doors, and we’re now well on track to more than doubling our turnover by the end of this year.”

Serving installers across the country, Direct Trade Windows manufactures and supplies a wide range of premium products, including the Smart Alitherm Heritage range, Smart AluSpace interior doors, VS600 aluminium vertical sash windows, Smart EcoFutural commercial windows, as well as Visofold 6000 slim bi-folds.

The company also manufactures a wide range of Cortizo products, including casement windows, lift and slide and vertical sliding windows, and sliding doors.

In addition to a wide range of products, Direct Trade Windows has also invested in state-of-the-art machinery in order to secure reliable and streamlined production, as well as unique software solutions to provide installers with sales support and infrastructure, by sharing both leads and technical support with their customers, and also ensuring speedy product delivery and reliability.

AJ continues: “Despite the continued challenges faced across the industry over the past two and a half years, our products and services have been in high demand, and we’ve managed to maintain a high level of service across the board, providing outstanding products and a smooth and reliable sales process for all our trade customers.

“The hard work of everyone across the business has ensured that Direct Trade Windows experienced a very successful past 12 months, I’m incredibly proud of our whole team, and very much look forward to seeing a successful rest of the year and beyond.”