Celebrating a decade with Dekko

Salestracker helps trade fabricator grow from £3m to £21m in 10 years

Ten years ago, trade fabricator Dekko Window Systems had ambitions to scale up the business and took the decision to subscribe to Salestracker to find and win new customers. The company has grown from £3m to £21m in that past decade – launching new product lines and moving to a significantly bigger factory in the process – and according to Sales Director Kurt Greatrex, Salestracker has been an integral part of the journey.

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“Dekko has seen significant growth over the past ten years and Salestracker has very much been our ‘secret weapon,” Kurt comments. “The data quality is excellent – it enables the sales team to quickly identify new prospects and gain a huge amount of market intelligence before entering into a conversation. We can see what products and brands the installer prefers, what volumes they buy in and even get a financial snapshot – it’s really priceless information.”

Starting life as a uPVC fabricator, Dekko has successfully launched several new product ranges over the past 10 years – including the Residence Collection, a luxury timber-effect window system, and Räum, a high-end collection of aluminium windows and doors – and Salestracker has played a huge role in helping the company gain a foothold in those markets.

“Salestracker has helped us get to where we are today and it’s very much part of our plans as we gear up for the next decade of growth,” Kurt concludes.

For more information call Insight Data on 01934 808 293 or visit www.insightdata.co.uk