Leading independent hardware distributor Carl F Groupco is celebrating the first anniversary of its My CFG online platform. Clare White, Marketing Manager at Carl F Groupco, says: “We are always looking at ways that we can add value in all areas of our business, not just related to the products we sell. I’m happy to say that we’ve had great success with My CFG. It gives our trade customers the facility to place their hardware orders, access account information, including invoices and statements, and even pay for orders online.”
From the very beginning, the Carl F Groupco team was determined that the system should contribute to the company’s commitment to making all aspects of the buying process as seamless for its customers as possible. Clare comments: “It may seem like a simple task, but we needed to be sure that the service was slick and provided real value to our customers, not be just another clunky online ordering system.”
Take-up of the system has been high, proving the company has succeeded in its aim. For Clare, it’s the details that set the system apart. She says: “Customers can access the portal at any time, view previous orders and quotations and reorder from them too. Products are easily accessible and detail customer-specific pricing and order quantities, saving time and simplifying their ordering process.”
It doesn’t stop there. She commented: “Orders are linked directly to our ERP system. It speeds up processing time and ensures there are no administrative errors – our customers get exactly what they ordered, first time and on time.”
Carl F Groupco provides an extensive range of premium quality window and door hardware. It operates nationally, including to the Scottish Highlands and offshore islands, from distribution centres in Peterborough and Cumbernauld.
With a dedicated focus on delivering a customer-centric service, the company underscores the significance of supporting its customers at every level. Clare concluded: “We recognise that almost everything in our product inventory can be found elsewhere, making our distinct customer service and technical support the true differentiator.” The undeniable success of My CFG verifies the company’s commitment to surpassing expectations.