Independent hardware distributor Carl F Groupco has just launched its latest product catalogue. Marketing Manager Clare White said: “This is our first major printed hardware publication since the pandemic began. It’s part of a huge investment in marketing during 2021 and 2022 and will help to take our brand presence to the next level.”
The catalogue features the most up to date hardware innovations from Carl F Groupco’s manufacturer partners including, Cotswold, FUHR, Glazpart, Greenwood, Hoppe, Kenrick, MACO, Roto, RW Simon, Siegenia, Strand and Yale. Clare commented: “Our catalogue is a comprehensive reference source for all the stocked products that Carl F Groupco offers.”
The new catalogue is now A4 in size in response to customer feedback. Clare said: “It’s important to give our customers what they need. They told us that A4 size was best for them and we listened. The extra space on every page has allowed us to clearly and concisely display product information, so it’s very easy to use.”
The catalogue is the latest in a series of strategic marketing investments for Carl F Groupco. In Autumn 2021 the hardware distributor overhauled its digital presence when it relaunched the Carl F Groupco, SmartSecure and Carl F direct websites. Clare said: “Our marketing investments are all designed to create a seamless narrative for Carl F Groupco brands and help our customers with the information they need to deliver an exceptional experience. We will also be launching our new bespoke customer portal, My CFG, which is coming on stream later this year and will further strengthen the customer experience.”
Carl F Groupco provides an extensive range of premium quality window and door hardware components and has long-standing relationships with Europe’s most innovative manufacturers. It operates nationally, including to the Scottish Highlands and offshore islands, from distribution centres in Peterborough and Cumbernauld. The company was established in the 1950s and has a strong track record of providing the support their customers need to succeed, as its impressive new catalogue demonstrates.
To request a free copy of the catalogue, visit the Carl F Groupco website or call the sales office on 01733 393330.