Specialist fabricator, Capital Windows is fabricating Stellar, the double-award winning aluminium window and door system from Epwin Window Systems. Marketed under their branding ‘Evoke’, Peter Adams, General Manager at Capital Windows said: “We have manufactured aluminium products for many years and we were very impressed by the true flush aesthetics of Stellar. We are marketing it under the brand name ‘Evoke’ which we felt was appropriate as it’s a window and door system that is extremely memorable.”
Peter continued: “What stood out for us is other systems on the market use ‘plant ons’ or adaptors to achieve flush aesthetics which is a popular trend in window design. But Stellar was designed from scratch as a true flush system and along with its slim sightlines and the benefit of its knock-in beads, normally only seen on PVC-U windows, it’s a very appealing system for our customers. Furthermore, the system has been superbly designed to use fewer profiles which helps with our stockholding too.”
Apart from the system itself, the fact that Stellar is an Epwin Window Systems product was an important factor. Peter said: “We have been buying in Profile 22’s Optima products for some time and know first-hand the quality and flexibility that their product range delivers.”
During the set-up process, Capital Windows worked closely with various Epwin Window Systems’ personnel including their award-winning in-house marketing team. As such, a comprehensive marketing plan was developed to cover all marketing touchpoints and included a bespoke 28-page Evoke brochure which beautifully showcases the window and door credentials and helps drive the message to the consumer. Peter said: “We worked closely with Epwin Window Systems’ marketing team who proactively developed a range of marketing assets for us to use in the launch of Evoke to our customer base. The marketing support delivered was impressive and we are delighted with the high-quality results the team produced.”
Capital Windows is based in Uxbridge, Greater London and works with domestic, trade and commercial sectors throughout the South East of England. For over 35 years the company has positioned itself as a specialist designer, supplier and installer of the latest generation of technically advanced window and door products. And the game-changing credentials that Stellar delivers, is sure to cement this reputation even further.
For more information on Evoke visit www.evokealuminium.co.uk