With the UK moving towards economic recovery, and households estimated to be sitting on £150 billion of savings and ready to spend, there has never been a better time for businesses in the industry to build.
That’s the view of Andrew Scott, leading business strategist and Managing Director Purplex, the leading full-service marketing agency for the fenestration and construction industries.
Purplex has recently launched its ‘Stronger, Faster, Better’ campaign to help forward-thinking businesses capitalise on this golden opportunity.
Andrew commented: “While the challenges of the last 12 months may have taken their toll both financially and emotionally, and energy levels will likely be running low, it’s time for weary companies to look forward and build again.
“Pent up consumer demand, a surplus of cash, low interest rates and homeowners spending more time at home than ever before is likely to mean a multi-billion-pound spending spree. And it’s those companies that come back stronger, faster, and better who will benefit the most.”
Marketing will be more important than ever before; for some companies it will be a case of re-building after a difficult 12 months, while for those who may have had a successful year despite the pandemic, it’s a perfect launch pad to build upon.
“Despite some companies struggling to survive, many have not seen a downturn in growth, and we have generated record results for many of our clients thanks to the drive for home renovations,” added Andrew.
“But that doesn’t mean that 2021 will not be without its challenges. With more people set to be working from home, and the Government’s plans to ‘build, build, build’ our way to economic recovery, there will be plenty of opportunities out there and the competition will be fierce.
“Make sure you are ready to take advantage.”
Purplex Marketing was founded in 2004 by Andrew Scott. Andrew has acquired, built, and sold several successful businesses in the industry, including manufacturers, distributors, and retail businesses. Purplex uses 30-plus years of industry experience and analysis to create strategies that fuel sustainable, profitable growth thanks to a team of 60-plus industry experts and marketing specialists.
For more information, visit www.purplexmarketing.com or call 01934 808132.