There was no doubt right from the start where Qualitere Windows was going to put its new Apeer Silka smooth skin door.

“From the second we saw it at the FIT Show we knew it was going straight into our prime spot,” said owner Martin Harris.

- Advertisement -

“We want people to walk in and straight-away say ‘wow!’ We have always aimed to show homeowners something they can’t get anywhere else and that’s just what Silka can do for us – there really is nothing else like it.”

Qualitere already had no fewer than 18 Apeer composite doors in its extensive Nottinghamshire showroom, but Martin decided Silka was going to be the star of the show and immediately set to moving his existing top-seller from the prime position to make way for the new Silka door in its flagship Anthracite finish.

Silka, with its smooth skin finish is aimed not only as a price competitive alternative to aluminium but also as a statement in its own right, as well as being a perfect match for Apeer’s radical Lumi and Lumi2 window systems.

Martin says the Apeer composite door range has always been a favourite with customers, with many commenting on how much warmer and quieter they are, and now with the new star of the show, they are expected to attract even more attention.

Apeer marketing manager Linda Tomb added: “Silka is getting the same reaction from so many dealers. They all want a real differentiator to catch customers’ attention and that is exactly what Silka gives them.”

The range, which is also available to order through Apeer’s online configurator, Doorbuilder, comes in anthracite grey, light grey, black and cream, and includes eight door styles with a choice of six stainless steel and two all glass glazing trims, plus four more bespoke design options.