Apeer ‘Barbie’ Door Takes Centre Stage for Residence Door Collection Retailer Aperture

When Knutsford, Cheshire based retail window and door installer Aperture Doors received an invitation from the town council to participate in its ‘Family Fest’ fun day early in August, the firm’s owners responded by creating a timely ‘Barbie’ themed window display at its town centre-based showroom. Inspired by the door shown on the FIT Show stand for the launch of The Residence Door Collection by Apeer, earlier this year, a specially produced pink entrance door featuring a heart-shaped glazing cassette, was highlighted by bold, pink Barbie-themed window graphics to create fun and interest as part of the event.

Aperture Doors’ Lillie Pragnell said The Residence Door Collection heart door completed the theme perfectly for the fun day: “Knutsford Council organises a number of events in the town centre and we always try and participate. And with the Barbie movie just being shown in cinemas at the time we decided to have fun and create this display.

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“We only had a few days’ notice and Apeer responded really quickly to supply us with the special pink door with the heart-shaped glass cassette, to produce a door that Barbie herself would be proud of,” added Lillie.

Aperture Luxury Doors set up in the Cheshire town just four months ago as a spin off from another glazing firm located in Middlewich run by Lillie and business partner and husband Doug Carter, and it’s been a great success so far, she says: “Knutsford is a very lively, wealthy town and we chose a number of luxury brands appropriate for local homeowners, who are used to choosing the finer things in life. In addition to other high-end brands and despite an emphasis on doors, we feature Residence Collection windows in our showroom, and The Residence Door Collection by Apeer is perfect for the type of customer that we appeal to.”

The Residence Door Collection by Apeer, includes a range of twenty styles including traditional, contemporary, and stable door designs, in nine standard colours. Doors are presented in a 120mm format, and with U values from as low as 0.51 W/m2K, with every door in the range below 0.75 W/m2K. Glass units, where relevant, are 78mm quadruple sealed units as standard. Construction is of GRP skins around a high-density PU core, reinforced with aluminium anti-cut through security mesh.

Were any Barbie doors sold? “No, but the display attracted a lot of attention generally, which of course is the point of this and other displays and promotions that we participate in. It drew people in to the showroom and actually, we did take two orders from people attracted by the window display, and interest from a number of others that we are following up,” said Lillie.

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