AdminBase grows with its customers

Established in 1979, Radcliffe Glass & Windows was Greater Manchester’s first manufacturer of double glazed units. Growing substantially ever since, it celebrated a record year last year, with Managing Director Clive Powers reflecting on the role Ab Initio’s web-based business management tool AdminBase has played in its success.

“The service and support Ab Initio provide has always been to a high standard but in the last 18 months it has been exceptional, as Ab Initio’s team has expanded and developed,” said Clive.

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“I had the pleasure of meeting some of their team as they celebrated success at a recent awards ceremony, and it was great to feel that Radcliffe Glass & Windows has been part of their journey of success just like Ab Initio has been part of ours.”  

Clive began using AdminBase more than a decade ago because he needed to increase efficiency and enable his team to provide a consistent customer service.

“Our own software was proving to be expensive, slow and took too much of my own time and input. AdminBase was recommended to me as, due to their experience within our Industry, we didn’t need to re-invent the wheel. This enabled AdminBase to be implemented swiftly and have a huge impact as we grew the company.

“We now use Admin Base to run the company pretty much. From sales leads through to contract completion, aftersales and warranties. As MD, AdminBase also takes the guesswork out of how the company is performing as it provides access to key reports for the team, management and directors. I cannot stress how useful these reports are, as they let us react quickly to live results rather than waiting for full accounts.”

Meanwhile customers benefit from a more personal service despite the small team and the large volume of contracts Radcliffe Glass & Windows has, while AdminBase’s award-winning customer portal – that enables customers to track orders, make appointments and settle invoices online – improves the customer experience even more.

Ab Initio continually works with its customers to develop new services like this that their businesses need. “We are currently working with Ab Initio on specific KPI’s which I as Managing Director require,” said Clive. “Although not fully completed, already in our first quarter of 2022, the phased introduction of the KPI’s is having a huge impact with an increase in sales of 70% on our 2021 record year.”

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