PVCu fabricator Warwick North West has launched a new premium brand of products to help installers win new business at the high-end of the home improvement market.
The Innolux range includes PVCu casement windows in three sash options: standard, slim-rebate and flush, plus vertical sliders and bi-folding doors.
Manufactured using Eurocell profiles, an easy to install system offering slim sightlines and excellent energy efficiency, the Innolux range is designed to help installers compete with aluminium and timber and to boost sales in the higher end of the market.
Greg Johnson, Director at Warwick North West, comments: “The incredibly slim sightlines of the Innolux bi-folding door system and the slim-rebate casement windows rival that of aluminium, and are an ideal option for contemporary properties.
“Traditional homes can also benefit from the Innolux range, with authentic look vertical sliders and flush sash casement options extending installation opportunities for our customers into the premium heritage window market too.”
“The appearance of Innolux is further enhanced by a wide range of colour options which includes wood grain effect foils and the Architectural Range which provides an aluminium-look finish.”
Warwick North West anticipates high interest for the Innolux range, and has geared up for the launch with a £500k investment in a second Schirmer Saw Centre for its factory, which has the potential to increase capacity by 200%.
The fabricator manufactures all of its products, which also includes standard casement windows and doors along with sealed units, in-house. This enables Warwick to have complete control over quality as well as the ability to offer flexible lead times and quick turnarounds on urgent jobs.
Greg comments: “Innolux ticks all the boxes when it comes to consumer requirements when purchasing new windows and doors: excellent looks, energy efficient, high-security, and wide choice of style/colour options.
“As well as helping installers win increased business with our specialist products division, our standard range of products allows them to remain price competitive when needed, and we can now supply all of these products to installers across the UK on fast delivery times and to the same high standard our customers have come to expect from us.”
For more information call 0151 933 3030 or email email@example.com