Sika Roof Assured has launched a consumer marketing campaign to raise awareness of the Sarnafil flat roofing membrane in the domestic market and build on the current rise in demand by homeowners looking for a high quality, aesthetically pleasing, roofing solution. Advertisements in consumer lifestyle and home magazines are supported by a revamped Sika Roof Assured website, designed to give homeowners the information they need in an easy-to-navigate, jargon free, approachable tone.
Rod Benson, mational sales manager, Sika Roof Assured said: “Consumers are expecting value and quality, are willing to spend on something that will last and, influenced and informed by media, design credentials are becoming increasingly important. Developments in manufacturing, materials and installation techniques mean that homeowners are benefitting from value beyond the price tag and now forward thinking fabricators can extend their range of products and services to meet changing expectations”.
In the past year the number of fabricators and installers joining the Sika Roof Assured installer network has increased by more than 30%. These businesses are looking to build their brand and increase their appeal to homeowners by offering one of the UK’s most popular flat roofing solutions. In particular, the trend for orangeries has increased the demand for a long lasting, aesthetically pleasing flat roof. Whether the project is PVCu, aluminium or timber the Sarnafil single ply membrane ticks the boxes on all counts - it not only looks good but is backed with extensive BBA certification with a life expectancy ‘in excess of 40 years’.
The Sarnafil single ply roofing membrane from Sika Roof Assured has featured in TV programmes such as Grand Designs, Help! My House is Falling Down and Property Ladder.
The Sika Roof Assured marketing campaign will run into 2012 accompanied by a new portfolio of literature.