Known for its prospect data and award winning CRM software, Insight Data unveiled a number of new initiatives at the FIT Show.
The company released its latest version of Salestracker, which gives clients access to over 60,000 potential sales leads in the window and building industry. The new version includes integrated credit profiling, which provides financial data and credit ratings for most companies, and can notify users if a customer or prospect has a change of credit status.
Also announced at the FIT Show was STEM, a fully integrated email marketing software system developed by Insight Data. Released over the next few months, STEM (SalesTracker Email Marketing) means users can build a target list of prospects in Salestracker using almost any criteria, and instantly send an email campaign with responses automatically captured and flagged as a lead in Salestracker.
Helen Costeloe-Hughes, commercial director at Insight Data commented; “The Fit Show proved a great platform to connect with our existing customers, many of which were fellow exhibitors, and demonstrate the latest Salestracker features. We also met some important new contacts who were fascinated by the in-depth market intelligence and marketing solutions we provide.”
The new version of Salestracker and launch of STEM is the first in a series of new developments planned by Insight Data to enhance its prospect data offering.
Helen added; “The Insight database continues to grow significantly and has now passed over 60,000 qualified, senior decision makers with verified email addresses and in-depth information such as products, suppliers and volume, all updated continuously in real-time.”
Insight Data also celebrated its 10th year anniversary at the FIT Show and hosted a champagne and cake reception, attended by over 100 customers.
For more information, visit www.insightdata.co.uk or call 01934 808293