Incarnation puts secondary glazing first

Tuesday, October 10, 2017 4:17:00 PM

Sales of secondary glazing (SDG) have gone through the roof for Buckinghamshire based fabricators Incarnation Window Systems. The Olney firm is now producing 100 SDG units a week, with that number likely to accelerate with more investments in staff and infrastructure in the months ahead.

Established back in 2012, Incarnation has been developed alongside Roseview Windows, the UK’s leading uPVC sash window fabricator to become a leading name in secondary glazing.

Noted for outstanding authenticity and exceptional all-round performance, Roseview products have been installed in conservation areas around the country – but the company has always been aware that there are some properties where uPVC replacements just aren’t feasible.

“Secondary glazing is ideal for situations where you cannot or don’t want to replace the existing single glazed windows, such as in a listed building, and Incarnation offers every style to cover every type of project,” comments Incarnation Director Paul Bygrave, son of Roseview Chairman Steve Bygrave. “Classic is our super slim line range, while Optimum is our new line of products particularly in tune with commercial specifications”

Steve Bygrave, Chairman of Roseview, discusses the growth of Incarnation: “It’s fantastic to see Incarnation hitting the 100 windows per week milestone. We launched Incarnation back in 2012 initially to give Roseview trade customers another string to their bow, but the business has really taken off and is now running off its own steam. In fact, Roseview are now starting to win sales off the back of Incarnations success, which is great to see.”

Secondary glazing is very much a family tradition for the Bygrave family, considering Steve’s own father Douglas began the family business with secondary glazing back in 1969. “Secondary glazing is in our blood, so it’s no surprise the business is going from strength to strength,” concluded Paul.

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