Deceuninck’s MyBrand: from strength to strength

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Thursday, May 12, 2016 11:03:00 AM

Deceuninck, one of the world’s leading PVC-U systems companies, has expanded its popular MyBrand tailored marketing support with a new range of brochures and bespoke marketing.

The latest additions to MyBrand include new composite door and sliding patio door brochures, technical guides and large A2 showroom POS to promote Deceuninck’s extensive colour-from-stock range. Deceuninck has developed new brochures to give customers more tailoring options.

The new designs have a softer, lifestyle feel, with a clean colour palette, warm tones and images of attractive family settings. These new-style brochures are available for Deceuninck’s Traditional 2500 and Heritage 2800 windows, and its new #BestInClass Slider24 patio door.

MyBrand has expanded significantly since it was launched in 2013. It includes a wide range of tailored marketing materials with an incredible number of options in colours, images, words and styles. MyBrand helps Deceuninck fabricators and their installer customers stand out and sell more at the prices they want. Deceuninck’s MyBrand has helped numerous fabricators and installers build their brands with brochures, roll folds, POS, direct mail, websites, explainer videos and other powerful sales tools.

Deceuninck MD Roy Frost says: “We launched MyBrand as an easy, quick and cost-effective way for our fabricators, and their installer customers to boost their business. It’s been hugely popular with our customers because it boosts their sales. By popular demand, we’re expanding it yet again. MyBrand helps them develop their own brand and identity by tapping into a huge bank of marketing materials, which we tailor to their specifications. We’re delighted with its success.

“I think it’s telling that the most enthusiastic MyBrand users and the best compliments of our marketing support come from fabricators who have switched to Deceuninck and have direct experience of our competitors’ offerings.”


For more about MyBrand call Deceuninck’s Marketing Team (MRA Marketing at 01453 521621), or Customer Services Manager Carol Hearn on 01249 816969. Visit www.WhyDeceuninck.com and follow @DeceuninckUK.

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